Phil Holland

About Phil

I’ve spent more than 25 years working with businesses, business owners and entrepreneurs, and the common thread throughout my career has always been the same — I love helping businesses grow. My background spans business strategy, finance, sales, marketing, leadership, business development and financial services. Over the years I’ve worked as a financial adviser, business owner, business coach, commercial finance specialist, general manager and business adviser, giving me the opportunity to see business from a number of different angles. What I enjoy most is getting under the hood of a business. Understanding where it is today, where the owner wants it to go, what is getting in the way — and then helping turn that into a practical plan. I’m particularly passionate about SMEs because often the opportunity is already sitting inside the business. It might be improving the sales process, sharpening the offer, creating better marketing, putting some structure around business development, improving financial performance, strengthening the team or simply helping the owner focus on the handful of things that will really move the dial. I’ve helped businesses through periods of rapid growth, supported owners buying and funding businesses, coached business owners through significant change, helped build sales and marketing strategies and held senior operational leadership roles. That experience means I tend to look at the whole business rather than one isolated problem. Today, a growing part of that conversation is also about how customers find businesses. Search behaviour is changing quickly as Google, maps, reviews, social platforms and AI-powered search increasingly influence which businesses people discover, trust and ultimately choose. I enjoy helping SMEs understand these changes and turn them into practical growth opportunities without making marketing unnecessarily complicated. My style is commercial, practical and action focused. I’m not particularly interested in producing a beautiful strategy document that sits in a drawer. I’d rather identify the opportunity, agree on what needs to happen next, roll up our sleeves and help make it happen. Ultimately, I believe a good business should create choices for its owners. More profit. Better systems. A stronger team. More time. More opportunities. And, when the time comes, a more valuable business. Through Fractionality, I work alongside business owners and leadership teams who want experienced commercial support without necessarily needing another full-time senior executive. Sometimes that means helping create the strategy. Sometimes it means helping execute it. Usually, it’s a bit of both. If you’ve got a good business and believe it could be a great one, that’s the conversation I enjoy having.

Fractional expertise

Key achievements

2 x Waikato Business of the Year Awards - My Noke Young Financial Planner of the Year Young Business Owner of the Year

Client feedback

“Phil has been an invaluable asset to us. I highly recommend him for his outstanding support and expertise.”

Questions Phil can help answer